Fall is here. It's time for a change.
I started this little business less than a year ago and have already managed to fit in a two-month hiatus in order to evaluate the business and refocus my energy. Just kidding! It was to play with my kids at the beach. Nonetheless, I have identified some pretty big issues.
1. My kids take up a lot of my time. And I like that. They're pretty fun.
2. There is a small market for residential murals. When most people think of murals they envision a Tuscan landscape or cafe scene in one's kitchen or dancing bunnies and fairies in a baby's nursery. Those are pretty dated concepts. I'm working to change that idea of murals with contemporary graphics.
3. Austin has a lot of competition. Artists love this city.
It's time for me to adjust and expand. I love designing and painting graphic murals, do hope and plan to continue, but also want to add something to my business offerings. My ultimate goal is for Avery O Design to offer a full graphic design portfolio for modern interiors including murals, painted furniture, textiles and framed prints.
I'm currently in the design and skill building stage of my transition. I'm taking a number of art classes and workshops through the Girls Guild and the Dougherty Art Center and will continue to paint murals throughout the year. I'm also hoping to teach myself Photoshop and Illustrator. I'm sure I'll get to it soon... maybe when the kids are sleeping.
Looking forward to seeing where this all takes me.